Jeff Macke on the Silly Superbowl Indicator (01/26/2015)


"This is the most new advertisers since the dot-com Super Bowl of 2000. Suffice it to say hail Mary Super Bowl advertising of the late 1990s and 2000 didn't do any more for companies like Just for Feet and PetSmart (PETM) than last year's great RadioShack (RSH) ad did to save that company."

"When capital is cheap enough for underfunded companies to think it's rational to spend their whole ad budget on the Super Bowl it suggests a certain misallocation of optimism in the system. Whatever it says sociologically from an economic perspective it hasn't been good. A year after the 2000 Dot Com Super Bowl advertising for the big game was time for one of only 14 times in the last 50 years and stocks were on their way to getting folded in half."

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