I was planning selling you a new service, but after going to a marketing conference this weekend decided to just give you what I was planning on selling to you.

I've been running this website for ten years now and a few years ago I actually was considering pulling the plug on it, until I discovered online marketing guru Frank Kern and then starting reading about other successful marketers outside of the financial world.

What was happening was that about five years years ago I did a careful study of what the top stock market newsletter sellers were doing on the Internet and copied what they were doing - which consisted of a three step system. You set up a free email list, a sales page, and then hammer the people on the email list endlessly with tales of hype and riches. You tell them that you have red hot stock picks and if they don't sign up immediately then their head will explode.

Doing this works as far as getting lots of customers. When I did this a few years ago I had about 500 paying customers and within a year had 2,000.

However, I did not like selling like this. And I found that the people would also unsubscribe at a high rate, because I believe few people really get rich from red hot stock picks even when they go up most find a way to lose somehow and they are mistrustful because you used hype on them. Stock picking services just give people what they want and not what they need. I also know now that when you sell like this you actually attract bad customers and a lot of people who basically are stock market losers.

So I didn't like this type of system and almost pulled the plug on the website a few years ago. I really did not know any other way to do it, because that is what all of the big financial websites do. You cannot merely give people good information, because if you just do that they will simply sit their and procrastinate and then buy from someone else who gives them the hype.

Then someone sent me a link to some of Frank Kern's videos and I discovered a new way to sell things online without hype. He spoke at the conference I went to this weekend and you can see a clip of what he said below to give you an idea of him:

Almost two years ago a friend of mine sent me a link to one of his videos and I bought his course and materials and figured out a way in which I could give people good information and structure my site in a way that it attracts the right people and makes it so I can truly help a greater number of people because of that.

My goal on this site is not to just hype people up, but to show people what I'm really doing and use the stock market course on it to educate people on how to be successful in the stock market. To make it real.

Here is a tough truth though - most people do not want reality when it comes to investing. They WANT to be hyped up. They do not want do to what it takes to be successful in the stock market - which is to really think about what you are doing and work to be a better investor by learning about trading. The masses simply want someone to give them a stock pick and they think that is all what it takes to make them money - or they want to believe someone who tells them that.

Look 50% of the people who get in the stock market lose money. About 1/3 simply match the performance of the market and another 1/3 beat the market. I've talked about this before - but it takes dedication and learning to get to the top 1/3. It takes more than someone giving you stock picks.

Someone who signs up to this service expecting to get rich off of stock picks or any other service for that matter is very unlikely to go through my stock market course or read my writings with the right mindset so that they can actually be helped by them.

If my goal is to really help people and create the greatest number of stock market winners then selling with hype will backfire. It will give me the wrong type of customer - and actually make it so the type of customers I really want - people who can really be successful from my material - will be repelled by the marketing message.

Now I am telling you all of this, because I was planning on introducing a new product to you next week.

I have a little problem/opportunity with my business that I have been trying to figure out a solution to. My business is funny, because right now I have it set up so people cannot buy from me except a few times a year and people want to buy from me. I get emails from people wanting to get in the Power Investor service, but they can't because it's closed.

And I know that if I offer just about anything to sell right now people will flock to buy it.

Most of the other large financial newsletter publishers have a business model of selling a very cheap service to attract masses of customers and then offering a very expensive ($1000-$2000) service to upsell those people to.

I was planning on doing something similar by raising the price of the Power Investor service and then offering a very cheap service that people could buy anytime. I even drove about two hours the other week and made a video pitching the service and came back home. Spent the day doing it. Going to show you the video, because I really like the video and making it and don't want to just delete it, but I'm not going to sell what I talked about in the video.

I was going to set up a service called MarketMasterMinds.com. What it was going to be was a service in which I interview people and then have a monthly newsletter.

I was going to charge $4.95 for a monthly trial to it and then it would renew at $30.00 a month. I know that if I sold this due to the price I probably would have gotten 1,000 people or more to sign up to it. Then probably half would have stuck with it(bargains and cheap prices attract tire kickers, deadbeats, and people who really shouldn't be in the stock market to begin with).

My initial idea was to create a service for the masses of people that I could sell all of the time with the idea that some of the people who signed up to it would eventually upgrade and become Power Investor subscribers.

However, after going to this conference and thinking about it I decided to pull the plug on it for several reasons.

First of all the cheap price would attract people I do not want as customers - people who are not really serious about learning about trading and being successful in the stock market, but are moved by bargains or the hype. Those type of people are unlikely to stay and some of them frankly are a pain in the ass.

By having it for sale all of the time to really get lots of people to sign up to it I'd have to create a marketing message catered to the masses and I do not want to do that.

I am better of focusing on the WSW Power Investor members and putting out the best content I can for them. My business isn't just about making money, but having it structured in such a way that it is fun for me to do and the most beneficial to my customers and potential customers and ironically by doing those two things more money is made by everyone.

Forget the masses.

I do not want them. A few months ago I did a really interesting study. There is a website called quantcast that puts cookies on millions of people's browsers and figures out who they are and where they go on the Internet. You can use it to get demographic data for website visitors. If you look at this data for WallStreetWindow you'll find that 59% of the people who go to it make over $100,000 a year while 13% make between 60k and 100k, while 47% of them not only graduated from college and only 21% of them never went to college.

I compared this information with that on other financial websites and could not find one that had demographic data like this - on all of the other financial websites people were making less money according to this data and as a whole were less educated.

That's because I haven't been trying to attract the masses and the average investor who just falls for hype and isn't serious. I considering creating something for the masses, but decided not to sell it.

If you have a business of your own you might want to think about all of this and instead of doing what seems natural trying to attract the most number of customers possible consider thinking about how to attract the type of customers that you want. For me that means people who are serious about the market, because those are the people that can truly benefit from the information I put out. That doesn't mean that they have to be rich or a lot of money - not at all - but that they have to be interested in learning about trading and being successful. It is more fun to work with winners and people on the road to being a winner than to cater to the masses.

So I am going to simply do the interviews I was going to do for this new service when I feel like doing them and make them available to you for free.

As for a low priced entry level product anyone can buy at any moment I'll probably put out a book for that.